Type the term “X Factor” into Twitter’s search engine on a Wednesday or Thursday night and within moments, hundreds of viewer compliments and complaints about the Fox television show of that name will appear.
By the next day, the surly producer Simon Cowell will have read them — the good, the bad and especially his specialty, the ugly. And by the next week, he will have made changes to his show accordingly.
“It’s like having millions of producers working with you,” said Mr. Cowell, who once dismissed Twitter as a lightweight list of strangers’ lunch plans but who is now a convert to the social networking Web site.
Next week, for the first time, the user-producers who speak up will have another way to be heard. As an ...more.
Google is giving advertisers buying TV ads through the company access to data that informs its search ad buys with a new product called Search Triggers.
The program will let advertisers adjust their buys if search data shows a trend. For instance, a grill manufacturer might heavy-up on an ad buys if searches for “grills” spike or if other related searches, like “barbecues” increase.
Though some ad agencies already use search data to make informed decisions about their TV buys, Jody Shapiro, a product manager at Google, says Google hasn’t linked its Google TV Ads to search data before. Previously, Previously, Google TV Ads let advertisers bid on slots related to what the advertiser was selling. For instance, a pet food advertiser would be able to bid on an episode of How I Met Your Mother if it featured a dog.
Global online TV and video revenues will grow five times their current size to reach $21.52 billion in 2016 from $3.48 billion in 2010, according to London-based media research company Digital TV Research.
One big mover will be so-called “Over-The-Top” (OTT) alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services.
The report says: “The OTT television and video sector is on the brink of a huge take-off as the key players expand internationally, companies consolidat[ing] (with Hulu about to be sold to one of existing major players) and as new partnerships are announced on a daily basis.”
Skyrocketing growth will also result as more global homes watch TV and video via the internet. By 2016, 415 million homes in 40 countries will watch online television and ...more.
September is always a huge month for TV with a slate of show premieres and returning favorites. But which networks ruled social TV? We’ve got a fresh set of data from Trendrr, a realtime social media tracker.
The big broadcast winner was FOX with a 29% share of the social traffic voice in September. Surprisingly, the CW had the lowest share of voice (13%) but had the highest growth (up 7% between August and September).
MTV came away as the top cable network with 19% share of social traffic. The top broadcast show was Glee (FOX) with 16% share and the top cable show was — wait for it — Jersey Shore! (MTV) with 18% share in September. The Charlie Sheen Roast only took up 4% of the share, which might have to do with the fact it was a one-off event. Trendrr’s metrics clearly favor ...more.
People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.
An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzz and television ratings and found a statistically significant relationship throughout a TV show’s season among all age groups, with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show’s premiere through the middle of the season, but that relationship strengthened by the finale as all age groups were actively discussing ...more.
