There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.
The most common action for those who did interact with a show or ad while watching TV was liking its page on Facebook (20%). About 7% of viewers searched for a show’s hashtag on Twitter and 5% used Shazam while sitting on their couch.
Surprisingly, the survey also found that 11% of viewers scanned a QR code while watching TV. That’s a rather large number, given that QR codes ...more.
Customer service is important. Really important. If you’ve ever been to a restaurant and received awful service you know exactly what I’m talking about. It doesn’t matter how good the food is, bad customer service can ruin a meal. Same goes for shopping: Customers who receive bad customer service from an online store are highly unlikely to return, and even less likely to refer you business.
Here are five ways to take your ecommerce stores customer service to the next level:
Last year I wrote an article about my experience at Brooks Brothers. In short, I bought a shirt at one of their brick and mortar retail locations and a couple weeks later I received a handwritten thank you note from the sales guy (Garth, apparently) who helped me. That level of customer service blew me away and made my week.In ...more.