Football has tackled Fox’s falling “Idol.”
For at least five years, “American Idol” has been TV’s costliest show for advertisers, according to Advertising Age’s annual survey. But the price of a 30-second spot in Fox’s singing showcase has fallen faster than Nicki Minaj changes wigs, allowing NBC’s “Sunday Night Football” to do an end run on rates.
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Last year, “Sunday Night Football” and “American Idol” were virtually neck and neck for top cost, but the average cost of a 30-second spot in “Sunday Night Football” in the 2012-2013 TV season is a budget-busting $545,142, up from $512,367 last season, according to Ad Age’s figures. Meanwhile, the average cost of a 30-second spot in the Wednesday edition of “Idol” plummeted from ...more.