SEO / SEM / Analytics

SEO / SEM / Analytics
SEO / SEM / Analytics 2012-07-10T16:08:16+00:00

It’s about more than just looking good.

The Devious Media design and development teams are fantastic! But we know it won’t matter how incredible your site’s design is if no one ever sees it. Right?

SEO & SEM

Placing high in search results is a key driver of online success. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are rapidly expanding fields with ever-changing parameters, and the Devious Media team is positioned to take advantage of every new kernel of information to optimize your site ranking. So that not only will your site look fabulous, but the right eyes will find it.

Devious Media can develop keywords and SEO-friendly copy for your site that will perform two important tasks: First, it’ll be technically crafted so as to bolster your site’s placement in search results, and second – equally important – it will also be enjoyable to read! Too often, readability and clarity of message are overlooked in favor of keyword placement, which doesn’t achieve either goal.

Too often, readability and clarity of message are overlooked in favor of keyword placement, which doesn’t achieve either goal.

Make sure your site looks fantastic and draws the right kind of attention .

Analytics

The Devious Media team has decades of combined experience in entertainment and technology data analysis. Our experience with focus groups, Nielsen and other ratings systems, and television / film research groups will help Devious Media guide you in the right direction and ensure the proper data is being collected, is interpreted correctly and passed on to the appropriate partners. We also provide customized, targeted seminars to teach you and your team the basics of interpreting the data you’re getting from web analytics vendors, user groups and others.

Our experts can develop, organize and conduct user groups and provide structured, insightful results designed to illuminate any problems with your product and a roadmap to improvement, in addition to spotlighting points of quality from your users’ perspective. The range of services Devious Media provides can support the strategies we develop to increase usability of your product. We also provide affordable, ongoing data analysis services for those who prefer to contract out that effort.

SEO / SEM / Analytics Tools We Use:
Google Analytics, Omniture, Clicktale, Kiss Insights, Crazyegg, usertesting.com, Google Adwords, and Survey Monkey.