TVplus, a leader in interactive and social television, has been tapped to power co-viewing companion experiences for Discovery Communications. Cable’s Longest-Running Programming Event and Summertime Ritual, ‘Shark Week,’ First to Launch
TVplus (http://www.tvplus.com), an award-winning technology company that delivers rich, interactive social television experiences for the second screen, has partnered with the world’s number one nonfiction media company, Discovery Communications, to power digital co-viewing experiences forDiscovery Channel, TLC and Animal Planet. Incorporated into existing and forthcoming network apps, the new TVplus powered experiences will expand on Discovery’s previous success with real-time social media, online and simultaneous viewing experiences and will launch with Shark Week on Sunday, August 12.
Celebrating its 25th anniversary with the most robust lineup of digital and social opportunities, Shark Week viewers will be able to gain access to a deeply engaging second-screen experience – from behind-the-scenes information and shark facts to quizzes, polls and social conversation – through theDiscovery Channel HD App for iPad beginning with the premiere of Air Jaws Apocalypse on August 12 at 9pm ET/PT. The audio-synced experience will be available for four more Shark Week specials premiering in the 9pm ET/PT timeslot through Thursday, August 16.
The TVplus platform is driven by a backend CMS known as ‘PET,’ which allows partners the ability to create, position, and publish interactive digital content against television programming, whether it is pre-queued or produced live.
Beyond the co-viewing experience for Shark Week, Discovery Communications will be incorporating the TVplus technology in future digital offerings across its family of networks, including Discovery Channel, TLC and Animal Planet.
“Our audiences are at the center of our digital strategy, and we are always looking to deepen engagement with them and deliver on our mission to satisfy curiosity, whether through social media or our own websites and mobile applications,” said Rob Samuels, Director of Mobile, Discovery Communications. “With 88 percent of tablet owners using their devices while watching TV , Discovery looks forward to offering more co-viewing experiences in conjunction with TVplus for many of our most popular programs.”
TVplus CEO and Co-Founder, Ajay Shah, further added, “This partnership with Discovery Communications highlights the increasing importance that major television networks are giving to digital companion experiences. TVplus is proud to be the leader in providing these solutions to networks.”
The TVplus technology has been used to power such notable second-screen activations as the 2011 Emmy Awards, the inaugural season of The X Factor on FOX, and A&E Network’s most popular series,Storage Wars. Other major networks have also recently selected the Orange, California-based Tech Company, including CBS and Univision, with network-wide initiatives launching in the fall.
For a complete list of client partners and digital activations, visit the company’s partner page.
The TVplus SDK and technology is available for licensing, allowing partners to create synchronized interactive companion television and video experiences for their audience at scale. The SDK comes complete with ACR technology, access to the TVplus proprietary Content Management System (CMS), and the ability to create, position, and publish interactive content to any device (Web, iOS, Android).
For more information about TVplus and technology licensing options, please contact us.
TVplus (http://www.tvplus.com) is an award-winning social technology company that delivers rich, interactive experiences around television for the Second Screen. The TVplus platform provides partners an end-to-end solution for creating engaging content for their audience at scale, offering greater connection opportunities for networks, content creators, and brand advertisers. TVplus has received industry accolades from CableLabs, the Social TV Summit, and the 2nd Screen Summit. For more information, please visit http://www.tvplus.com.
About Discovery Communications
Discovery Communications is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit http://www.discoverycommunications.com.