Global online TV and video revenues will grow five times their current size to reach $21.52 billion in 2016 from $3.48 billion in 2010, according to London-based media research company Digital TV Research.
One big mover will be so-called “Over-The-Top” (OTT) alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services.
The report says: “The OTT television and video sector is on the brink of a huge take-off as the key players expand internationally, companies consolidat[ing] (with Hulu about to be sold to one of existing major players) and as new partnerships are announced on a daily basis.”
Skyrocketing growth will also result as more global homes watch TV and video via the internet. By 2016, 415 million homes in 40 countries will watch online television and ...more.
Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, as companies moved online to reach the millions of Britons using social networks and watching videos.
The bi-annual report by the Internet Advertising Bureau, PwC and marketing group WARC said advertising online in Britain rose 13.5 percent in the first six months to 2.26 billion pounds ($3.48 billion), giving it a record high market share of 27 percent.
TV had a market share of 26 percent, the report said.
The medium was boosted by 100 percent growth in online video ads, strong spending by companies in the fast moving consumer goods sector (FMCG), and campaigns designed for social media.
Within the Internet category, 58 percent of revenues came from search advertising, with 23 percent on display ads and 17 percent on classified ads.
Search advertising ...more.
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